<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
<title>Napa Studio — Field Notes</title>
<link>https://napa.studio/blog/</link>
<atom:link href="https://napa.studio/blog/rss.xml" rel="self" type="application/rss+xml" />
<description>Field notes on conversion, design and build from a one-person web studio.</description>
<language>en</language>
<lastBuildDate>Tue, 14 Jul 2026 09:00:00 GMT</lastBuildDate>
<item>
<title>The first 90 seconds of a Cold Read</title>
<link>https://napa.studio/blog/first-90-seconds-of-a-cold-read/</link>
<guid isPermaLink="true">https://napa.studio/blog/first-90-seconds-of-a-cold-read/</guid>
<category>Conversion</category>
<pubDate>Tue, 14 Jul 2026 09:00:00 GMT</pubDate>
<description>What I actually check in the first ninety seconds of a website audit — in order, and why that order is the whole method.</description>
</item>
<item>
<title>Reading effort is a conversion metric</title>
<link>https://napa.studio/blog/reading-effort-is-a-conversion-metric/</link>
<guid isPermaLink="true">https://napa.studio/blog/reading-effort-is-a-conversion-metric/</guid>
<category>Design</category>
<pubDate>Tue, 23 Jun 2026 09:00:00 GMT</pubDate>
<description>A pediatric telehealth site gained 144% more signup clicks without changing a single claim. The lift came from making the page cheaper to read.</description>
</item>
<item>
<title>Migrating to Webflow without losing your search equity</title>
<link>https://napa.studio/blog/webflow-migration-without-losing-search-equity/</link>
<guid isPermaLink="true">https://napa.studio/blog/webflow-migration-without-losing-search-equity/</guid>
<category>Build</category>
<pubDate>Tue, 19 May 2026 09:00:00 GMT</pubDate>
<description>A replatform is the easiest way to lose rankings you spent years earning. The checklist that keeps them.</description>
</item>
</channel>
</rss>
