Start your ascent
WEB DESIGN · DEVELOPMENT · CRO

Every business turns around a fixed point. We build yours

We design, build and optimize the one asset every channel depends on — your website, the fixed point your revenue turns around.

Start your ascent See the proof ↓
+144% homepage→signup clicks — telehealth, 4-week test +51% signup completions — same test −10% bounce — same test

Napa is Finnish for the pole. The fixed point everything turns around.

Every ad you run, every deck you send, every intro you get — they all land in the same place: your website. The most visited thing you own. Usually the least owned.

We take that job. Surface: ice — cold strategy, exact execution. Core: fire — we bite, and we don't let go.

The pole never moves. That's what lets everything around it move faster.

03 · The Archipelago — hydrographic survey

Proof, drawn to scale.

Every ridge line here is plotted from the project's real numbers — signups, conversions, revenue. If a mountain looks steep, it's because the growth was.

▲ SOLID — CLAIMED · △ DASHED — UNCLAIMED · ◉ EMBER — ACTIVE CORE
SCALE — 1 ISLAND : 1 SHIPPED PRODUCT

Claimed territory

04 · The Mountain — how we work

How the mountain gets built.

Five layers. One accountable person. No black box. Scroll — the survey map rises into the mountain, and the route lights up one phase at a time.

MAP VIEW — FLAT · SURVEY
01

Chart the route

Strategy & positioning

"We climb your business before we touch a pixel."

Audit · goals · market · positioning · conversion logic

02

Carve the face

Design

"Swiss grid. White space. A face only you can have."

Wireframes · UI system · prototype

03

Forge the core

Development

"Built like infrastructure, not decoration."

Clean code · speed · CMS · QA

04

Plant the flag

Launch

"Live, measured, handed over without drama."

Launch · analytics · handover

05

Keep climbing

CRO & iteration

"Launch isn't the finish line. We don't close the file."

A/B tests · CRO · iteration sprints

The mountain, assembled

The eruption shapes the mountain. No two ever end the same — and neither will yours.

66.5°N · 25.7°E
SCALE 1 : PROCESS
CONTOUR INTERVAL
ONE PHASE
DASHED LINE — CLIENT ROUTE
ELEVATION 0 M
Weekly Loom update
One point of contact
Shared dashboard
Fixed scope, fixed price
05 · The Northern Sky — what we navigate by

Fixed stars only.

Sailors never navigated by every star — only the ones that don't move. These five are how we steer.

The chart rotates because the sky does — around one fixed point.

01 · Ursa Minor

True North

Strategy before pixels. If it doesn't serve the goal, it doesn't ship.

06 · Three ways up the mountain

Three ways up.

No retainers you don't understand. No line items you didn't ask for. Pick a route.

01

Base Camp

Landing page, fixed scope.

2–3 weeks$2,900 fixedTake this route →
Strategy sprintCopy directionDesignBuildLaunch
02

The Ascent

Full marketing site.

4–8 weeks$5,900–$9,500most projects land at $6,900Take this route →
DiscoveryConversion logicDesign systemCMS buildQA + launch
03

The Eruption

Ongoing CRO & A/B testing.

monthly · 3-mo minfrom $1,900/moTake this route →
A/B testingCRO roadmapAnalyticsIteration sprints

Not ready to pick a route? The Cold Read is free — a same-day audit of the site you have.

Napa is for

  • Founders who treat the website as a growth asset.
  • Companies ready to decide fast.
  • Teams who want one accountable person, not an account manager.

Not for

  • "Just make it pretty" briefs.
  • Lowest-bid shopping.
  • Committees of nine approvers.
Luka on a snow ridge at dawn
OPERATING FROM 44.87°N — THINKING FROM 90°N.
07 · The person at the pole

Napa is a small crew of creatives who'd rather build two things that matter than ten that don't. We pick clients the way you pick climbing partners — people we can build a real bond with, and keep building with for years.

I'm Luka! I occasionally jump out of airplanes and try not to fall off the Swiss Alps. Rachmaninoff when stressed, basketball court when venting. All of that energy points at one thing when we sit down to work: creating value for the people around us.

I'm not just the website guy — behind the design sits a background across marketing, CRO, tech, sales and running teams, so when we talk about your growth, we're talking about the whole board, not just the homepage.

You get me, directly. Backed by a crew wired the same way.

Luka — signature
0
Years creating value for awesome people at fast-growing companies
0
Projects completed
5.0
Out of 5.0 stars — Verify here
08 · Before you ask

Cold questions, warm answers.

Bigger agencies sell you a process and staff it with juniors. Here, the person you talk to is the person whose name is on the work. You get senior judgment at a size where your project is never the small one.

Landing pages: $2,900 fixed. Full sites: $5,900–$9,500 — most land at $6,900. Ongoing optimization from $1,900/mo. You'll hear your exact number on the first call, not after three discovery workshops.

Good — then we have data. Start with The Cold Read (free, below) or jump straight to an Eruption engagement and let the A/B tests argue for us.

Base Camp ships in 2–3 weeks. Full sites in 4–8. Speed of iteration beats perfection of launch — we'd rather be live and learning than perfect and invisible.

Novi Sad, Serbia — CET. Full-workday overlap with Europe, mornings with the US. Remote-first since day one, and available 24/7 when you need us most — no extra charge. It's also part of why you get boutique output without the boutique invoice.

Most of our clients are between rounds. The same clarity that converts a buyer is what a partner skims before your call. We design for both reads.

Me. Always. That's not a support promise, it's the product.

09 · The Cold Read

Free. Specific. Same day delivery.

NOT READY FOR A CALL?

The Cold Read.

Send your URL. We move fast — your Cold Read lands the same day: three specific, honest observations about why your site isn't converting. From the founder, free, no pitch. If they're obvious, you lose nothing. If they're not, you know who to call.

Coordinates received. Your read lands today.

Couldn't send right now — email your URL directly instead.

Your mountain is waiting.

One call. You talk to the founder — and the small crew who builds it.

01What do you need?
02When?
03Budget range
or write directly — luka@napa.studio

Awake in Novi Sad, Serbia