No thought leadership. Notes from live projects — what moved the number, what did not, and what I would do differently. Written by the person who does the work.
I do a free audit called The Cold Read. Most of the verdict is formed in ninety seconds. Here is exactly what happens in them.
Read the note →We changed no offer, no pricing and no proof. Signup clicks went up 144%. The only thing we lowered was the cost of reading.
Read the note →Most replatform traffic losses are not caused by Webflow. They are caused by three URLs nobody mapped and a sitemap nobody resubmitted.
Read the note →Nothing filed under that heading yet.
Want the next one by email? Write to luka@napa.studio — no list software, no drip sequence, just the note.
Three honest observations about why yours is not converting — free, from the founder, same day.