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B2B SAAS · USA · ISLAND 02

The tech read as 2010. The rebuild made it read as the category leader.

THE ISLAND'S RIDGE — UNLABELED UNTIL MEASURED
Industry
B2B SAAS — ID CAPTURE & OCR
Region
USA
Scope
REDESIGN + MIGRATION + COMPONENT SYSTEM + SEO/AEO
Stack
WEBFLOW
Outcome
TEAM SHIPS WITHOUT AGENCY HOURS
Role
PROJECT LEAD
Attribution
Delivered end-to-end as project lead at Karpi Studio (Premium Webflow Enterprise Partner, NYC). Shown with permission.
The frozen state

Identity-capture and OCR technology sold into healthcare and enterprise — behind a website years older than the product. The brand was losing credibility comparisons it should have won on capability.

The route

Four moves. Nothing legacy survived.

01

Redesigned from scratch

No legacy layout survived. The site had to read like the category leader the technology already was.

02

Migrated to Webflow

Without losing search equity — redirects, structure and metadata carried over intact.

03

Speed + SEO/AEO pass

Structured for both Google and AI answers — the buyers researching ID capture increasingly ask a model first.

04

Component system

So the internal team ships pages without outside help — the site stopped being a dependency.

Zero agency hours since launch
The internal team has shipped every page since — the component system is the result.
The ridge, unlabeled — for now

An axis without data is a lie. So there isn't one.

This curve stays unlabeled until the measured deltas land — Lighthouse before/after, organic visibility, lead volume. On this site, every labeled ridge is real analytics; this one earns its numbers or keeps none.

The witness

The strongest testimony here is operational: the client hasn't needed an agency since launch. A statement from the team is on its way to this page.

OCR Solutions team — statement requested
Field notes
What mattered most

The deliverable that mattered most wasn't a page — it was the client not needing us for the next fifty.

What we'd do differently

We didn't set a measurement baseline before launch — so this page shows fewer numbers than the work earned. Every Napa project now ships with a baseline first.

Your mountain is waiting.

One call. The person who answers is the person who builds.

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